Cinematography

Zurich Olympic

Zurich - Olympic - Strong Performance

Client
Zurich
Agency
Butter
Production
Fireapple
Role
Director, DOP, Edit

About the project

  • Winter Olympics campaign
  • Snowboard stunts at 3,500 m
  • ARRI Alexa Mini, Hawk V-Lite anamorphics
  • 2.7M+ YouTube views

The brief

For the Winter Olympics, Zurich Insurance wanted a snowboard spot that would stand out in a crowded field of snow sports commercials.

The approach

The rider was dropped by helicopter on the peak and performed stunts at high altitude in hard conditions. Christopher Schlierf directed and co-shot the film with Benjamin Kratzin, operating from an open helicopter at 3,500 metres and carrying heavy gimbal rigs through deep powder. Every move was planned in detail, because the risk was real.

The result

Zurich ran the spot in every commercial break during the Games, and it passed 2.7 million views on YouTube.

Stills

Zurich Olympic – still 1 Zurich Olympic – still 2 Zurich Olympic – still 3 Zurich Olympic – still 4 Zurich Olympic – still 5 Zurich Olympic – still 6 Zurich Olympic – still 7 Zurich Olympic – still 8 Zurich Olympic – still 9 Zurich Olympic – still 10 Zurich Olympic – still 11 Zurich Olympic – still 12 Zurich Olympic – still 13 Zurich Olympic – still 14 Zurich Olympic – still 15

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